Methods
of the Masters
A blog on the art & science of creative action.
The Most Important KPI of the AI Era
The most important KPI of the AI era is one you've never heard of — because I made it up. It's called TTFS, nobody's dashboard tracks it, and yours is probably way too high.
The Recursive Loop: How Sharing Creates What's Worth Sharing
Most teams think they need more AI training. What they actually need is a loop: a reason to share, experiment, and learn in public. Here’s how to build that culture—one commitment at a time.
The Most Important AI Role Has Nothing To Do With Code
When organizations think about AI transformation, they immediately focus on technical roles: data scientists, developers, prompt engineers. But what if the most important AI role in your organization requires zero technical expertise?
Community Relevance is the New Cultural Relevance
Gavin Guidry, Creative Director at R/GA, says, “If my experience has taught me one thing, it’s this: to get the results clients are looking for, they need to forget about cultural relevance, and focus on community relevance.”