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A blog on the art & science of creative action.

Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

Reduce Perceived Commitment

Pithy text message at the end of a grueling workout: "Experiment: I'm opening a Clubhouse room about our class at Stanford to see if anybody wants to talk about it. Hop on for a few?" And with that paltry provisioning, a co-instructor got me to jump into a new app, talking to a "room" full of strangers, right after I'd finished a workout and was still covered with sweat, with absolutely zero notice - something I would never have agreed to in advance…

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Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

How to Deal with Imposter Syndrome

My friend Mar Hershenson and I have been speaking with some amazing female founders lately. In a recent conversation, Mar asked a spectacular question that led to a profound insight: "I hear from a lot of female founders that they struggle with imposter syndrome. How have you interacted with feeling like you don't belong, like you're out of place?"

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Creativity Jeremy Utley Creativity Jeremy Utley

Lowering the Cost of Failure

Shortly after I wrote yesterday's post about the Toy Story 3 team at Pixar, a longtime friend and mentor sent me Mark Rober's TED Talk, "The Super Mario Effect". I'd seen it a while ago, and thoroughly enjoyed it, so I almost archived the message without much thought; but his email made me curious to review it, and I'm glad I did! 

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Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

The Quest Mentality

Jim March is a legendary organizational theorist* who posited that organizations create value (or "new knowledge") in one of two ways: either by exploring new possibilities or exploiting old certainties (ie executing known opportunities with known resources). His research dealt with how to balance the tradeoffs inherent in larger organizations seeking to do a bit of both, as they generally compete for the same pool of scarce resources…

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Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

Eliminate Barriers to Communication

"We had made the mistake of confusing the communication structure with the organizational structure," says Pixar's Ed Catmull, in his fantastic memoir, Creativity, Inc. He's describing the source of the tension that threatened to drive a wedge into the heart of the organization after the spectacular last-minute rescue of Toy Story 2. Efforts to protect folks' attention resulted in stultifying red tape that impeded the free flow of ideas and communication, the beating heart of the creative team…

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Jeremy Utley Jeremy Utley

Assorted Unexpected Innovations

What do soap operas, Chuck-E-Cheese, and the Michelin Guide have in common? They've all got unexpected origin stories, originally developed as products to help sell other products, that became innovations in their own right...

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Jeremy Utley Jeremy Utley

Nike's Secret Weapon

Phil Knight's "Shoe Dog" has to be one of the best memoirs on entrepreneurship on the market. It's filled with reasons not to do something as crazy as start a company. But lest I digress, I wanted to mention what I consider to be Nike's secret weapon: Bill Bowerman's insatiable desire for victory on the track, and in particular, his willingness to experiment wildly to achieve it. He may be the quintessential example of "ideaction" embodied in a single individual. As Oregon's track coach, he had access to a "laboratory" of sorts: his athletes and their performance. But the thing that distinguishes him in my mind is the relentlessness and precision with which he experimented on his team's footwear in search of an edge…

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Jeremy Utley Jeremy Utley

Inspiring Inspiration-Seeking

Did you know that a classic innovation that reinvented the athletic shoe category came from gazing upon a kitchen appliance? Much like Apple's Steve Jobs was inspired by Cuisinart, Nike had its own flash of inspiration - albeit in the grip of a different appliance. The two stories that follow taken from the exceptionally-entertaining, "Shoe Dog," by Nike's creator, Phil Knight…

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Jeremy Utley Jeremy Utley

Time for crazy experiments

"Dr. Smithies was meticulous about his work… the only exceptions were what he called his Saturday morning experiments. 'On Saturday mornings, you can do whatever you want.' He felt free to doodle, like a child with finger paints, to have fun and to free his imagination…”

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Jeremy Utley Jeremy Utley

Ideaction

\ ˌī-dē-ˈāk-shən \

the state where the friction between having an idea and taking action upon it has been so reduced that the two become a singular event, rather than disparate activities…

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Jeremy Utley Jeremy Utley

The Failure Pre-Mortem

"The year is 2030. The Wall Street Journal has just announced that (company), whose stock fell below asset values, has gone bankrupt and is being sold off piece by piece. Your job is to write the article…

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Jeremy Utley Jeremy Utley

FOMO > FOGO, Really This Time

We are all familiar with FOMO. The Fear Of Missing Out (FOMO) can be a tremendous catalyst for change and reinvention. There are many cataclysmic shifts coming down the pike, and they have profound implications for incumbents (this nice deck was shared among my network recently). Visionary leaders seek to harness these changes, and ride them as waves into accelerated growth opportunities…

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Jeremy Utley Jeremy Utley

Leveraging Analogies, Pt 2

Over the weekend I remembered a relevant post-script to my post on analogies last week. This one sheds light on what kinds of analogies yield the biggest impact in terms of idea generation potential…

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