Methods
of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

The Bug List

The other day, my friend and mentor David Kelley told me about a famous old assignment legendary Stanford professor Bob McKim used to give his students: he would tell them to keep a bug list. Mind you, this was decades before programming language became common parlance…

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Jeremy Utley Jeremy Utley

Preserving the expectation of early failure

"It's your fault, really. You're the one who told us to prototype." A CEO friend of mine, with whom I've been discussing the merits of low-res prototyping and rapid iteration in the context of his public company, jokingly placed the blame upon me for a failed scaling effort today…

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Jeremy Utley Jeremy Utley

Indulge a Little Curiosity

Curiosity defines genius, but many of us stifle curious impulses in favor of more "relevant" searches; if we can't rationalize an interest, it gets jettisoned pretty quickly in the name of focus. The irony is, some of history's most prolific and inventive thinkers were insanely curious! Nobel Prize winner Richard Feynman is an excellent example of a curious life…

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Jeremy Utley Jeremy Utley

Willing to Go Off-Road

My friend Philipe Barreaud runs the Customer Innovation Lab for Michelin. He’s the kind of guy who tells the technicians to “hang the sign upside down” in the main office, just to signal the value of seeing things differently and challenging people’s perceptions…

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Jeremy Utley Jeremy Utley

Pixar Notes Day

Ultimately, over the course of a single day (enabled by meticulous planning and thoughtful pre-program correspondence) 1,059 employees “discussed 106 topics in 171 sessions managed by 138 facilitators in 66 meeting spaces across Pixar’s three buildings…”

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Jeremy Utley Jeremy Utley

From Burnout to Breakthrough

The end of the story is, he wins the Nobel Prize. The unexpected part was the twist in the middle of the roller coaster…

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Jeremy Utley Jeremy Utley

Enabling Better Decisions Through Emotion-Rich Stories

In conventional business settings, logic is king. All decisions are stripped of any seemingly unnecessary information (including emotion) just like a hospital is sterilized of germs. Only the facts. Reason must prevail. And yet, all too often, data-rich but emotion-poor meetings end in the same outcome: a resolution to have another meeting…

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Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

Ideaflow

When the pandemic hit, Perry and I started exploring work on a book. After months of fits and starts, we settled on a topic and put it in front of a few publishers. We were humbled by the response. During the holidays, we were offered a deal by Penguin Random House's business imprint, Portfolio. We are pretty excited about it. Should be out next fall, 2022…

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Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

Reviewing Old Notes

"A link between a problem and a solution depends heavily on the simultaneity of their 'arrivals.'” - Jim March in his classic HBR Interview, "Ideas as Art" Unless you're often pondering the challenge of putting new things into the world, this obscure quote might be a bit of a head scratcher. 'Simultaneity of arrivals'?? I know…

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Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

Reduce Perceived Commitment

Pithy text message at the end of a grueling workout: "Experiment: I'm opening a Clubhouse room about our class at Stanford to see if anybody wants to talk about it. Hop on for a few?" And with that paltry provisioning, a co-instructor got me to jump into a new app, talking to a "room" full of strangers, right after I'd finished a workout and was still covered with sweat, with absolutely zero notice - something I would never have agreed to in advance…

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Creativity, Fallacies, Innovation, Inspiration Jeremy Utley Creativity, Fallacies, Innovation, Inspiration Jeremy Utley

How to Deal with Imposter Syndrome

My friend Mar Hershenson and I have been speaking with some amazing female founders lately. In a recent conversation, Mar asked a spectacular question that led to a profound insight: "I hear from a lot of female founders that they struggle with imposter syndrome. How have you interacted with feeling like you don't belong, like you're out of place?"

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