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A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Take It Apart

Since connections are the very basis of creativity, anyone who seeks creative output should consider: what fuels new connections? Michael Dell’s early experiments give us a glimpse at a very unexpected answer…

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Jeremy Utley Jeremy Utley

Open A Lemonade Stand

Innovation veteran Johannes Mutzke shares the best way to answer the perennial “build or buy” decision facing organizations seeking to enter new markets.

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Jeremy Utley Jeremy Utley

Take An Enemy’s Perspective

Contrarians are valuable. Steve Jobs and Jeff Bezos both used this government-developed toolkit for identifying strategic vulnerabilities and unlocking growth.

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Jeremy Utley Jeremy Utley

Explore Blind Alleys

What do Elon Musk and Albert Einstein have in common? Both of them were willing to examine things that other people dismissed as too trivial to warrant their attention.

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Jeremy Utley Jeremy Utley

Join A Junto

Ben Franklin is one of history’s most prolific innovators, with breakthroughs ranging from literature to science to civics. How’d he do it? A simple but profound weekly ritual to spur fresh thinking.

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Jeremy Utley Jeremy Utley

Embrace the Muse

How do you court the muse? Innovators from Jeff Bezos to Victor Hugo to Jerry Seinfeld teach us embrace every bit of inspiration as soon as it arrives - by writing it down.

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Jeremy Utley Jeremy Utley

Hug The Haters

How did André 3000 find his voice as a young artist? He and Rick Rubin dug deep into the creative process and illuminate the value of critical feedback.

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Jeremy Utley Jeremy Utley

Be A Skeptic

Design is an inherently optimistic field. We are, after all, trying to make the world a better place. But this optimism can lead to naïveté, and can actually hinder real progress, if left unchecked.

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Jeremy Utley Jeremy Utley

Try More Than One

One of the most fantastic definitions I’ve ever heard comes from an anonymous seventh grader in Ohio: “Creativity is doing more than the first thing that comes to your mind.”

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Jeremy Utley Jeremy Utley

Break Smart Rules

The rules for what smart people are supposed to do are often at odds with what those same smart people do to court a breakthrough. What gives?

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Jeremy Utley Jeremy Utley

Look for Problems

Richard Feynman advised would-be geniuses, “You have to keep a dozen of your favorite problems constantly present in your mind…” Here’s how breakthroughs get started.

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Jeremy Utley Jeremy Utley

Look for Connections

A fascinating psychology study reveals a disturbing truth: the world around is ripe with potential inspiration that is far too often unrealized simply because we aren’t looking.

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Jeremy Utley Jeremy Utley

Look at Nothing

Steve Jobs said, “Creativity is just connecting things.” But to connect, you’ve got to disconnect, too. A growing body of research demonstrates the benefits of literally “looking at nothing.”

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Jeremy Utley Jeremy Utley

Don’t Decide

Tina Fey reveals the technique she learned from Lorne Michaels the moment she needed it most: when deciding to she’d play Sarah Palin on SNL.

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Jeremy Utley Jeremy Utley

Do An Idea Quota

Pianists play the piano. Swimmers do laps. But what about innovators? What do they do? Innovators generate abundant options. Try this.

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Jeremy Utley Jeremy Utley

Go Wander

Our instinct is to retreat inwardly when tasked with the challenge of coming up with ideas. Instead, we should get out. Here’s my favorite way to find ideas.

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Jeremy Utley Jeremy Utley

Don’t Quit Diverging

Most folks want to stop diverging as quickly as possible. As soon as a reasonably good idea comes up, there's a collective sigh of relief which says, "Whew! We did it! Mission accomplished!" …

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Jeremy Utley Jeremy Utley

Designate A Thinking Chair

Edison is one of history’s most prolific inventors. He made regular professional use of a common personal past-time: napping.

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Jeremy Utley Jeremy Utley

Provoke Yourself

What makes an idea a good idea? Research suggests that the best idea — irrespective of commercial merits — is actually the one that provokes thinking the most.

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