A talk I gave went viral in a way nothing else I've said has. Three million views, and I think I know why.

Thirteen minutes. The part everyone quotes starts at 6:03. Jump to the part everyone quotes.

“I don't use AI. I work with it.”

Somebody asked me how often I use AI, and the question bugged me, because it's the wrong question. You don't ask a good manager how often they use their team. In my research on how professionals actually get results with AI, the split is stark: the people who underperform treat it like a tool, something you pick up, point at a task, and put down. The people who outperform treat it like a teammate. They brief it. They argue with it. They ask it what it needs from them. They make it try again. Same technology, same access, wildly different outcomes, and the difference isn't technical skill. It's the relationship. That's what the clip is about, and it's why a sentence I said almost offhand ended up everywhere. It names something people already suspected: the tool isn't the bottleneck. How you work with it is.

Six drills. Ten minutes each. Free.

If the clip made sense to you, this is how you start actually doing it. One email a morning for six days, each one ending with something to try. First one lands tomorrow.

This idea is the spine of my next book, The Human Advantage: What AI Can't Do Without You, out November 10, 2026.