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A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

Tempt Lightning

“Over time, I’ve moved from thinking, ‘There’s no such thing as a bad idea,’ into, ‘Well, yeah, there are some bad ideas.’ And now, I am firmly convinced there’s no such thing as a good idea. Every idea is a bad idea. No idea performs the way you expect once you collide it with reality. And the more I learn, the more I believe that it’s true…”

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Jeremy Utley Jeremy Utley

Look Out for Problems

I decided, ‘I’m going to be open - whatever problems I come across, I’m going to try to find a solution for them…” Two weeks later, Lorraine was off to the races with a fantastic start-up idea…

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Jeremy Utley Jeremy Utley

Allow Time for Incubation

To the “design doing” camp’s credit, it is entirely possible that the rebranding effort is only a matter of positioning, so that the uninitiated don’t get the wrong idea about what’s happening. But I think this belies a subtle but dangerous error: proselytes of “design doing” might be in danger of despising the need for deep thinking and prolonged consideration…

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Jeremy Utley Jeremy Utley

Test The Marshmallow

The thing that shocks most people is that MBA’s, who’ve likely visited the Eiffel Tower, and have a fair grasp on concepts like gravity — would be so categorically outperformed by children. Having run the activity scores of times, the simple way I’d describe the difference in mindset is, “Kindergartners know they don’t know the answer; MBA’s assume they do.” That simple mindset difference has profound implications for how teams approach the challenge…

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Jeremy Utley Jeremy Utley

Try Something New

We often tell folks who are embarking on learning experiences with us that they’re likely to be taken out of their comfort zone at some point, as we ask them to try on new behaviors and tools that can at times seem silly, unproductive, or unprofessional. Even the mention of the word, “Improv,” for example, can set folks on edge and cause “unexpected zoom malfunctions” among otherwise normally operational equipment.

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Jeremy Utley Jeremy Utley

Block Recovery Time

The GM of a large tech company told me how he thinks about showing up at work: “A lot of people go to meetings where they are present virtually, but not actually. I want to be where I am present actually, not just technically. So I proactively block what I call recovery time between meetings, so I can show up in peak form for the next meeting…”

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Jeremy Utley Jeremy Utley

Cooperate With Inspiration

Adam Grant is famously productive. He’s an exceptional teacher, and his creative output is consistent. What’s his secret? In a fabulous conversation with Tim Ferriss, he keys in on the idea of “attention management” — to say it differently, “respect for flow” — recognizing that sometimes, managing one’s attention is at odds with traditional time management…

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Jeremy Utley Jeremy Utley

Acknowledge the Unknown

My dear friend and mentor, Bernie Roth regaled me with a humbling story from the past. He’s a living legend and pioneer in the fields of mechatronics and kinematics. And yet, how difficult it is to predict the future…

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Jeremy Utley Jeremy Utley

Indulge the Tinkerer

In 1925, Dick Drew had an idea. As a sandpaper salesman, he often found himself in auto body shops selling to mechanics who needed to smooth their repairs. Somewhat absentmindedly, he noticed that the butcher paper mechanics used to outline paint jobs would routinely ruin the carefully-detailed lines, and wondered, “What if I could make a tape that wouldn’t tear the paint off the cars?” After all, it’d be something else to sell the bodyshops he served…

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Jeremy Utley Jeremy Utley

WATCH THIS SPACE!

I’ve been working on a special little project that I’m excited to share - will be sending details to the P&P newsletter next Tuesday…

Get excited…

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Jeremy Utley Jeremy Utley

Set An Input Quota

If you were to set a creativity KPI, how might you define the indicator? My money is on inputs: Inputs drive outputs. If you want to amplify your creative output, inputs are your single-greatest point of leverage. Deliberately seeking unexpected and fresh input is the key to stimulating one’s own imagination and creativity.

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Jeremy Utley Jeremy Utley

Improve Your eROI

“My investors, my employees, my wife told me, ‘That’ll never work.’ And they were right. It didn’t work. And it took us a year and a half of one failed experiment after another, one test after the next.” Marc Randolph is the co-founder of Netflix, and here he gives a master-class in what we call “maximizing experimental ROI,” or eROI…

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Jeremy Utley Jeremy Utley

Redefine What’s “Work”

“Do I really have time for a hobby?” If you’re like me, you can read a remarkable post about the remarkably unremarkable practices of remarkable innovators and think, “That’s all well and good for Claudia Kotchka, and Mervin Kelly, and Einstein, and Joyce Carol Oates. They can afford to garden, or fiddle, or wander up a hill. But me? I’m too busy.” Nonsense…

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Jeremy Utley Jeremy Utley

Dirty Your Hands With A Hobby

Claudia Kotchka — legendary leader of innovation, and a longtime favorite collaborators — on disciplines that fueled her creative practice while leading design innovation and marketing over a 30-year career at Procter & Gamble…

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Jeremy Utley Jeremy Utley

Drive Quality By Quantity

Kevin Kelly, the founder of WIRED, says, “A multitude of bad ideas is necessary for one good idea.” This is an oft referenced, but seldom practiced, truth. It resonates with Isaac Asimov’s observation that, “For every new good idea you have, there are a hundred, ten thousand foolish ones, which you naturally do not care to display…”

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Jeremy Utley Jeremy Utley

Write Yourself a Love Note

Senior leader earnestly trying to bring tools of experimentation into her work: “I’m still struggling with when to experiment. Just take this week, for example: Monday was a holiday, and between Tuesday and today (mid-day Thursday), I’m on meeting #29”…

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Jeremy Utley Jeremy Utley

Close the Loop on Experiments

The concept of experimentation-driven-learning relieves a great deal of the pressure in the midst of expectations of perfection. It lowers the perceived risk of taking action because it’s a declaration of figuring out. There is a downside to such freedom, though: folks can easily forget they were doing-in-order-to-learn…

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Jeremy Utley Jeremy Utley

Cull the Herd

Henrik Werdelin is a legitimate candidate for most interesting man in the world. He’s also a fastidious notebook-keeper, and surprisingly, -trasher. But before he chunks them, Henrik does something very important…

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Jeremy Utley Jeremy Utley

Court Approachability

“Can I shut your door? I've got an idea - and it's either the dumbest thing an attorney has ever said, or it's the key to taking this case to the Supreme Court…” And with that introduction, a rookie attorney introduced a radical new sequence of logic which propelled one of the world’s largest law firms to one of its most celebrated victories…

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Jeremy Utley Jeremy Utley

Beware Conventional Wisdom

Experience is a dangerous thing. It’s a currency most organizations highly value, and the stock in which most professionals trade. To be more experienced in any field is almost de-facto better. That is, until a fresh perspective comes along and the world changes in an unexpected way…

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