Methods
of the Masters
A blog on the art & science of creative action.
Alternate Solo & Team Work
Brainstorming is a well-known (and popularly-derided) practice of generating ideas together. What’s the best way to maximize creative output of a group ideation session?
Beware Strategy
Richard Wilding, founder of advertising agency WMW, writes, “Beware anyone suggesting that you invest a heavy amount of your severely limited time in doing Strategy. A strategy is the first step which gets you out of the door. It’s a first step, which is important, but nowhere close to the most important steps. ..”
Pay A Compliment
In the pursuit of creative excellence, it’s easy to forget that one of the simplest ways we can build our creative legacy is by encouraging others in their craft. A simple compliment has an amplifying effect.
Be Irresponsible
Of course, we all want to steward organizational resources responsibly. But sometimes, the problems we face aren’t clear, and neither are the solutions. In such cases, good stewardship requires divergent thinking, which often feels irresponsible.
Don’t Wait to Write This Idea
This post comes from noteworthy d.school alum William Hardaway. Will writes, “What I urge you to do is think out loud, write it down, and get more feedback than you can handle…”
Set A Research Ambition
An incumbent can afford to attract world-class talent. But what about a scrappy start-up? How do they do it? In “In The Plex,” Steven Levy shares how Google managed to attract the brightest in computer science before it had 10 employees. Large orgs should take note, too.
Note What’s Funny
Breakthroughs are often ushered in by surprises. And surprises take many forms. Sometimes you go seek them out, but other times, the surprises seem to do the seeking, at least to the person who’s aware of their tactics. One of my favorite tactics of a surprise is to sneak up like a joke.
Let 1,000 Flowers Blossom
“‘You can't understand Google unless you know that both Larry and Sergey were Montessori kids,’ said Marissa Mayer. ‘Montessori’ refers to schools based on the educational philosophy of Maria Montessori, an Italian physician born in 1870 who believed that children should be allowed the freedom to pursue what interested them.”
Eavesdrop
It’s been nearly 18 months since I worked in regular physical proximity with my team at Stanford. Of all the things I’m looking forward to, I must say that eavesdropping is near the top of the list. And no, I don’t just mean overhearing others’ conversations (although I certainly do mean that!); I mean people overhearing mine, too!
Challenge Your Definitions
All too often we are trapped by implicit assumptions and definitions that arrest our thinking. But how do we overcome these blind spots? One way is to deliberately seek out interpretations that challenge our own definitions of words like “customer delight.”
Sharpen Your Axe
Google recently blocked PM’s time to “Sharpen the Saw,” inspired by Abraham Lincoln’s quote, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” But what does that look like for an information worker? My $0.02: carving out time to invest in learning.
Take A Micro-Nap
Innovators from Aristotle to Einstein to Beethoven to Edison have wielded the power of a nap. And while I’ve long appreciated these examples, I’ve never had a “nap-to-eureka!” story of my own… until recently.
Explore Analogies
While reframing is necessary to generate breakthrough solutions, oftentimes a new frame in and of itself is insufficient to unleash a team’s breakthrough thinking: many still find themselves at a loss for how to proceed. This tool creates breadcrumbs for moving forward.
Craft Context
At the d.school, we have long held that the environment where creative activity occurs is a foundational element of the creative process; so much so that instructors often refer to the space (both physical as well as emotional) as “the other teacher.”
Keep A Shrug List
I’ve realized I need a habit of documenting the problems for which I’m prone to seek closure. Just like we advise folks to keep a “Bug List” of potential problems in the world worth solving, I need to keep a “Shrug List” of all the problems I’ve kicked down the road.
Make Peace With The Struggle
From education reformer Kwaku Aning, “Do I go deeper on a specific topic or do I learn something entirely new? Part of me is a proud generalist, but another part is an aspiring ‘expert.’ I’m at peace with the struggle.”
Resist the Need for Closure in Creative Thinking
Uncertainty is one of the most psychologically distressing phenomena we experience as human beings. For this reason, we long for what social psychologist Arie Kruglanski called “cognitive closure.” But this is NOT a helpful tendency when solving novel problems.
Ignore Some Clients
From Richard Wilding, Founder of WMW. “Believing that the client is always right, at the expense of the mission you’ve set out to achieve, means that you create all sorts of headaches…”
Seek Realignment
Dr. Anja Svetina Nabergoj writes, “Once you know your energy curve, you can derive WHEN to do WHAT. Seek alignment between what your brain is best primed to do at any given time and the task you will engage in.”
Set An Output Commitment
Historic inventors, artists, and innovators hack their baser impulses with an output regimen. I’ve noticed in my own life that it’s impossible to overstate the power of a commitment to output, even one that few people are watching.