Methods
of the Masters
A blog on the art & science of creative action.
Fight Your Cognitive Bias
What if one reason we aren’t all a little more like Einstein is a simple cognitive bias? What if we could short circuit that bias with practice?
Good news: we can!
Prioritize Learning
A critical priority in a productive, creative life is to make time to think, reflect, and synthesize. Here are a few examples of how spectacular innovators have carved out the necessary space.
Explore Habitually
The origin story of Netflix is a case study in innovation. Marc Randolph and Reed Hastings were uniquely positioned to take advantage of a market shift because they had a habit of exploring.
Tolerate the Mess
“Who in their right mind would work in such conditions???” I often think to myself… And then that very, messy environment delivers an unexpected connection, and I remember: Picasso, Angelou, and me.
Allow Yourself to Wonder
We all like to deduce, to prove, to know for certain. But the most interesting opportunities for innovation are a function of wonder. Specifically, of a team willing to be humble and vulnerable enough to not know.
Cultivate Your Imagination
Thomas Edison said that cultivating the imagination was one of the essential qualities of the inventor. Sounds straightforward enough… But how does one do that?
Embrace Surprises
Imagination is sparked by surprising information. Customer insights leader Kelly Garrett Zeigler tells a story that highlights the importance of welcoming an unexpected direction.
Schedule Unscheduled Time
When all of our time is spoken for, we short-change the longer-duration gestation required to form insights and think creatively. Bezos’ trick? He schedules unscheduled time.
Audit Your Environment
A simple ritual powers Jeff Bezos’ efficacy as a leader of innovation at Amazon. Every quarter, he conducts a simple audit — two simple tactics that every innovation-oriented-professional ought to leverage with regularity.
Watch Consumers Decide
Trying to figure out whether you have a good idea? Don’t ask people what they think! There’s a much better way to assess a new concept than asking for feedback.
Kill A Pain
I’ve helped nearly a million fledgling innovators come up with new ideas and assess which are worth pursuing. I have yet to see a student make this one mistake…
Get Rid of Insulation
Senior leaders unwittingly jeopardize their organizations by insulating themselves from the pain their users experience. By removing insulation, orgs can feel the pain they should be solving!
Keep A Mood Board
It’s easy to dismiss tools like mood boards as “designer speak,” but the truth is, they’ve been indispensable to great thinkers seeking to capture inspiration throughout history.
Go Off-Script
Martin Luther King was singularly inventive in his oratory. This too-little-known story offers a remarkable behind-the-scenes view of one of the most famous public expressions in U.S. history.
Redefine Innovation
The challenges to creativity inside of large organizations are well documented. But it’s a mistake to assume therefore that nothing creative happens inside of big companies.
Lots does. But it’s often hard to see…
Avoid Bureaucracy
The origin story of Taco Bell’s acclaimed Doritos Loco Taco illuminates one simple principle: most folks’ job is to find flaws in new ideas! Sometimes the best way through is around…
Call On Your Network
There’s immense power in the knowledge of a network. We’ve got no excuse: Charles Darwin had to wait months for letters to travel the globe, but we can log in and instantaneously exchange knowledge.
Tell Me Stories of Fantastic Females
I have been consistently disappointed at how few stories are widely-told about remarkable women in the history of innovation. Even so, I was shocked to see research on how broad a phenomenon the underrepresentation truly is.
Define Who’s Not Your Target
Pat Brown, Founder and CEO of Impossible Foods, is delighted that many vegetarians refuse to try his product. The best entrepreneurs are just as deft at disqualifying customers as they are at attracting new ones.