Methods
of the Masters
A blog on the art & science of creative action.
Diversify Your Bets
Finance 101 says diversification — holding a broad range of investments from safe bonds to growth equities — is the best way to reduce your risk and maximize return. So why is your AI strategy all municipal bonds?
The Imagination Ceiling: Why 70% of Your People Are Stuck on AI
AI adoption is plateauing. I analyzed 5,000 anonymous survey responses looking for the culprit. I found it. And it's not what I expected.
Close the Loop
A senior executive called to tell me my talk was "one of three ingredients in the best idea I've ever had." That almost never happens. Here's why it should.
The Doing Gap Will Kill More Companies Than AI
89% of HR leaders believe AI will impact jobs next year. Only 67% say it's impacting work now. That 22-point gap between belief and action is where companies go to die.
Your Board Can't Imagine the Future
If your board members haven't personally experienced what AI can do, they cannot exercise their fiduciary responsibility. Fiduciary duty used to mean financial oversight. Then it expanded to include strategy, risk, culture. Now it includes imagination.
You're Not Tired of AI. You're Scared of It.
Everyone's “exhausted” by AI talk, or at least, that’s what I’m hearing. But there’s a more nuanced undercurrent. When I asked a room full of executives to show me what they'd actually built, everybody froze. That's not fatigue. It's something else entirely.
The First Time AI Blew My Mind
Standing in my hallway surrounded by broken glass, I asked AI for 10 terrible ways to respond. What came back changed how I think about parenting—and about AI.
Stop Being a Hypocrite
Here's what I've noticed over the past year. (And yes, I include myself in this.) Leaders are really good at telling their teams to embrace AI. They're much less good at embracing it themselves.
The Advisor You Didn't Know You Had
A generation ago, you had to be independently wealthy to have access to intelligent assistance. Not anymore. I’ve got a team of advisors at my fingertips. And so do you.
The AI Multiplier: Why Your "Organic Capabilities" Matter More Than Ever
Your organization spent years building innovation capability. Now AI arrives, and folks ask: 'Should we keep investing in creativity, or redirect that budget to AI tools?' The answer will determine whether you dominate the next decade—or get left behind.
You're a Manager Now (But Most Don't Know It)
Satya Nadella, Brice Challamel, Garry Tan, and Andrej Karpathy agree: you just took on a new role at work, but nobody told you. Most people don't even know it yet. Are you one of them?
"Have You Tried AI?" The Answer Every Leader Should Give
What if the most powerful AI leadership move isn't answering your team's questions, but asking them one simple question instead? Five words that build capacity, create permission, and get you out of the bottleneck.
If You Were an AI, I'd Think You Were Terrible
There’s a dangerous double standard that's killing our AI collaboration: abrilliant friend makes an honest mistake? We easily overlooked it. But if AI had done the exactly same thing we’d be furious. We'd conclude AI is either incompetent or broken. Our loss.
Malpractice
Last email: did AI help? Last presentation: did you get AI feedback? Last difficult conversation: did you practice with AI first? If you're answering "no" to most of these, you're not behind on AI adoption. You're committing professional negligence.
The Recursive Loop: How Sharing Creates What's Worth Sharing
Most teams think they need more AI training. What they actually need is a loop: a reason to share, experiment, and learn in public. Here’s how to build that culture—one commitment at a time.
Update Your Priors
If the MIT study of AI failure rates surprised you, you need to update your priors. Innovation is about shots on goal, not perfect plans. Time to recalibrate how many attempts you’re making.
Admit You Don't Know: Reverse Mentorship With An AI Sherpa
Most leaders think credibility comes from having all the answers. In the AI era, it's the opposite—credibility comes from admitting you don't know and doing something about it. Here's how to become the kind of leader who can actually drive organizational change instead of just demanding it.
Be the Prompt: The One Thing AI Will Never Do (And Why That's Your Competitive Advantage)
AI can do almost anything you ask—faster and better than you imagined. But it will never do the one thing that makes you irreplaceable. Here, I share how a piece of career-saving advice from my dad, a billion-dollar insight from Sam Altman, and lessons from leaders like Meta’s Josh To reveal the skill that keeps you indispensable in an “agentic” era.
Stop Operating, Start Orchestrating: Why Innovation is Now a Parallel Process
Cleverly deploying AI is not merely speeding up innovation—it's unlocking a fundamentally different relationship with the creative process. Here’s how to shift from operation, to orchestration.
Don’t Be Fred! 8 Bad Habits to Lose in 2025
You know that moment when someone tells a story so perfectly out-of-step with the times that you laugh—then realize you're guilty of your own version? That's exactly what happened when Brice Challamel, Head of AI at Moderna, shared the origin of their company AI transformation mantra, "Don't be Fred".