Methods
of the Masters

A blog on the art & science of creative action.

Jeremy Utley Jeremy Utley

You Will Never Have Two Free Days

I've spent twenty years telling people to make time for innovation. Last week, in front of a room I love teaching, I finally saw the flaw in the advice.

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Jeremy Utley Jeremy Utley

The Coaching Note

The chief AI officer of Logitech texted me a list of my AI tells. My first instinct was exactly wrong.

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Jeremy Utley Jeremy Utley

The Most Important KPI of the AI Era

The most important KPI of the AI era is one you've never heard of — because I made it up. It's called TTFS, nobody's dashboard tracks it, and yours is probably way too high.

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Jeremy Utley Jeremy Utley

The Most Expensive Instinct

The people most worried about AI are using it the most. The people using it least aren't worried — they've left the field. That quiet exit is the most expensive instinct in professional life.

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Jeremy Utley Jeremy Utley

What Have You Never Measured?

The build took an hour. The insight took sixteen years. You probably have a number that would move your business and has never hit a dashboard — not because it's unmeasurable, but because no one ever named it."

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Jeremy Utley Jeremy Utley

Why I Said No to Dave Grohl

He had a tattoo that said "Call me a baby because dolphins make me cry." He also said he'd pour hot oil on a kitchen robot to keep his job. I met him because I turned down Dave Grohl to hold a sign in Washington Square. Here's what I learned.

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Jeremy Utley Jeremy Utley

Don't Use AI. Work With It.

Reese Witherspoon asked her book club, "do you use AI?" Three million people watched. The internet split — and both sides were right, because they were arguing about the wrong word.

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Jeremy Utley Jeremy Utley

Real Concerns, Wrong Conclusion

A real concern is not a valid conclusion. An EVP in finance emailed me last week about AI sycophancy. Most people raise that concern as an off-ramp. He made it the curriculum.

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Jeremy Utley Jeremy Utley

This Is What Real Augmentation Looks Like

There are levels of AI augmentation: Some people use AI to draft emails. Josh used it to run 27 agents on a single problem, from his mobile on the road, with all the context of his laptop at home. Those are not the same thing.

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Jeremy Utley Jeremy Utley

The Rising Opportunity Cost of Being Human

AI can make you 100x more productive at work, and make being present at home feel 100x more expensive. That tension isn’t just personal weakness. It’s a new economic reality.

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Jeremy Utley Jeremy Utley

Are You More of What You Value?

I almost moved a family trip for two business opportunities. That moment made me ask a question I think every AI power user needs to sit with: What if your biggest AI risk isn’t bad output, but a misallocated life?

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Jeremy Utley Jeremy Utley

Do You Feel The Pain Of Idle Agents?

Most people treat AI like a better search engine. The few who've broken through treat it like a team that never sleeps. If you don't feel the pain of idle agents, you haven't grasped what's available to you.

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Jeremy Utley Jeremy Utley

Diversify Your Bets

Finance 101 says diversification — holding a broad range of investments from safe bonds to growth equities — is the best way to reduce your risk and maximize return. So why is your AI strategy all municipal bonds?

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Jeremy Utley Jeremy Utley

Close the Loop

A senior executive called to tell me my talk was "one of three ingredients in the best idea I've ever had." That almost never happens. Here's why it should.

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